A thriving human society within nature’s limits is possible. The Natural Step’s theory of change links individual awareness and agency, organizational strategy and practice, and systems-level collaboration.

The foundation for many innovative sustainability programs around the world is anchored in The Natural Step Framework for Strategic Sustainable Development. Our science-based process has been tested and proven effective by hundreds of forward-thinking organizations over the past two decades.

Our programs focus on two primary intended impact areas we believe are crucial to accelerating the transition to a sustainable society and our unique suite of services translate the fundamentals of sustainability into practical steps for businesses, communities, and other organizations.

Sustainability – Announcing the Future-Fit Business Benchmark

The article Sustainability – Announcing the Future-Fit Business Benchmark written by Bob Willard, a long serving board member of The Natural Step Canada, was originally published on sustainabilityadvantage.com. The Future-Fit Business Benchmark is a project that is co-led by The Natural Step Canada and 3D Investment Foundation.

3 myth-busting sustainability strategies

The article 3 myth-busting sustainability strategies written by Chad Park, Executive Director of The Natural Step Canada, and Brendan Seale, Sustainability Manager for IKEA Canada, was originally published on INMA.


The term “sustainability” has been vaguely defined and is inappropriately overused. But actually practicing sustainability as an ongoing journey in a way that doesn’t erode social and ecological systems — while doing more good for society as a whole — is something all organisations should strive for.

From retailers to telecoms, insurance companies to oil and gas firms, most major businesses now have a sustainability strategy and function in their organisations.

The same is true in other sectors as well. Most universities are adopting sustainability policies and implementing sustainability programmes on their campuses. Most municipalities (in Canada at least) have community sustainability plans.

The approaches to sustainability range from window dressing to deeply embedded drivers of innovation. Whatever the approach, it’s clear that something important is happening.

Yet, despite having its fair share of heroes, villains, and brand-name players, this dynamic movement gets very little media attention. Why?


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